A set of private label rights, whether it’s an e-book or a set of articles, has unlimited untapped potential. There are many creative ways to approach it. Generally, the more creative you become, the stronger your brand will be. For example, one client of mine purchased e-books in bulk and hired a writer to create synopsis’ of these 80-90 page e-books into 30 minute audio format tapes. Marketing PLR with Multimedia – CD/DVD/MP3s
Recording your private label e-book and repackaging them into audio tutorials, courses, and transcripts is branding genius. Suppose you have a PLR e-book on ’30 Ways to Seduce Women” written by scientific researchers of pheromones and psychologists. With this, you could *repackage* and *rebrand* the e-book to produce a series of audio tutorials on “The Love Boss (you): Picking Up the Love of your Life,” complete with a fictional character (see Rich Jerk series, one of the best selling e-books ever) and a new voice.
Burning your recorded files onto CDs/DVDs and MP3s is easy with cheap equipment and packaging with software case levels is easy through an office store. A cover could include the front cover of your online e-book complement with a fresh logo. To jumpstart your multimedia campaign, you could introduce a sign up page on your website and offer a free recording with it to build a consistent list of opt-in subscribers.
Ever notice how many sales letter sites have recordings by the site’s owner explaining the new product? You can do it too by adding either 1) an audio sales pitch, 2) an audio version of your PLR content, or 3) a combination of both to your site. For this, you’ll need an MP3 Audio Mixer (available at http://www.acoustica.com/mp3-audio-mixer/) where you could edit your voice during long recordings. If you’re a poor public speaker, there are many freelancers at elance.com that can do the job but the cost may be high.
*Audio recordings create the illusion that your PLR content is booming!*
Hook, Line, and Sinker – the ‘Hook’ and ‘Follow Up’ Explained
(Tying it to our “Picking Up the Love of Your Life” example)
Capturing the imagination of potential buyers means hooking them from the very first minute they access your page. A sales letter may do an exceptional job of hyping your PLR product, but might not ‘reel’ them in as much as you would like. Like perfume sprayers at the department store, you have to give potential buyers a taste of your product. *Use a portion of your private label ebook content to lure readers into subscribing to an opt-in list or ezine.*
The best way to do this is to offer a free .PDF file download of the first ten pages of your PLR product on your main page. Add a ‘Table of Contents’ page with a powerful introduction and stop where it gets “interesting.” When the last sentence of your last page urges readers to pass on to the next “How Pheromones can Attract Women” chapter available in the full-version, you’ve “reeled” them in.
“The Follow Up”
Creating a series of 3 follow up emails to market your PLR product and mail to your list 2 days apart with each email focusing on a different value/benefit of the product is one way to market. Instead of asking subscribers to sign up to a weekly ezine, offer a snippet or news on “Love Boss” spread out through 3 emails. One sample email may look like this:
Love Boss Newsletter #2: The Mirroring Technique Explained
LOVE BOSS NEWSLETTER, #2, 1/1/2007
A Loveboss.com Publication for the Romeos
Love advice, dating advice, and advice for men of all ages.
Welcome to this week’s Love Boss Issue.
In this issue:
1) Special deal on full version e-book
2) The Mirror Technique Explained
3) Ask the Love Boss – 3 Questions
4) Love Boss now released on DVD
1) Special Deal on Full Version E-Book
In today’s issue, we will provide a brief overview of the “Mirroring Technique” discussed in the “Love Boss” e-book (valued at $97, yours for only $29.99 as an opt-in list subscriber.) Releasing the power of your subconscious mind requires … (followed by a small “hook” on what to expect from your Love Boss e-book, with not many important details given out.)
2) The Mirror Technique Explained
3) Here, you can list frequently asked questions by love-challenged men and answer them “Love Boss” style. Remember, at this point, you’ve taken that ancient PLR product “30 Ways to Seduce Women” and turned it into the “Love Boss” brand equipped with its own lovable character, logo, packaging, content, formatting styles, and more. “30 Ways to Seduce Women” is unrecognizable at this point with its main idea forever rebranded.
4) Offer a free DVD (or reduced price) with the purchase of an e-book, combine it as a package, or sell it individually.
*Like screenplays and novels, Hollywood and webpreneurs loves a packaged script for maximum marketability and exposure.*
FOLLOW UP EMAILS and AUTORESPONDERS
A series of three follow up emails are great for any PLR content where you can
1) Provide a “message of the day”
2) Promote your PLR product
Here is a list of *Free* Autoresponders to check out:
Easyresponders.com – provides an unlimited number of auto responder messages for PLR enthusiasts. It has customization features, a mailing list feature, and works great for e-mail newsletters. When your potentials request information, here is an automatic response to keep them on their heels.
Freeautobot.com – A customized service known for its interval feature where you preset your emails to be released at a certain time or day of the week. Plus, it has no pesky advertisements like other autoresponder series.
*Autoresponder Direction*
Autoresponder readers may get a kick out of “10 Ways to Make Her Say Yes” theories and philosophies but real news is the key. Your private label product, once a mind numbing e-book retransformed into article series, CDs, and eye catching e-covers, has to generate the buzz needed to keep it afloat. One trick of the trade is to send your autoresponder subscribers to a blog. Blogs are the latest craze and spreading like wildfire. There are multimillion dollar blogs in operation, including Jossip, X17online, and other celebrity hunter sites with a passion. Although we’re not paparazzi reporters, we can attract the same number of visitors. Move traffic to your blog with a message at the top of your autoresponder for maximum effect.
The Power of Social Networking
Social networking sites serve a dual role: to keep friends connected and to market, market, market. With today’s top selling artists creating Myspace pages to keep in touch with fans, they use it as a tool to promote albums, airplay, and expand their networks. A Myspace.com page can direct people to your private label product. Plus, these sites have high Google page ranks which mean your own site rank can propel to the top of the search engines. Be careful: spamming and spreading your links all over the place will have your message ignored.
