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Marketing & Promotion – Turning Your PLR Into Cash. Part 3
If you’re creating Private Label Rights, your number one market is likely going to be Internet marketers because they will want to purchase so they can resell and earn money. Keep that in mind when you’re thinking about promoting your products. Your primary ways of marketing to them are: 1. Endorse your Private Label Rights product to your mailing list. If you have a mailing list, this is the fastest way you can make money. Your subscribers trust you (I hope!) and most likely think highly of your products or they would not be on your list in the first place. The important thing to remember is to be honest and NEVER take advantage of their trust, because if your subscribers feel burned, they will lose trust and that will cost you BIG time in the long run. 2. Seek Joint Ventures with E-zine publishers and other online marketers. If you do not have a mailing list of your own, and it sure takes time to build one up, this is another good alternative for you. Look for other marketers who are selling similar products to yours, or who like to market resale rights/private label rights products and approach them. Usually you can find contact info or emails on their websites, and if you reach out with a simple, direct, professional email you have nothing to lose. Most will not help you, but some will, and if create quality products you can build a reputation and slowly establish powerful partners. 3. Approach Joint Venture (JV) Brokers. JV Brokers are middle-men who refer Joint Venture partners to your affiliate program. You can engage JV Brokers so they can help you seek out great Joint Venture partners who are interested in working with you. If you are going to engage JV Brokers, your affiliate program must be 2-tier. For every sale made by their referred Joint Venture partner, you pay the broker 10-20% of the product price. 4. Paid E-zine Advertising and Pay-Per-Click (PPC). If you have the money, you can buy advertising space in E-zines where you can get your website advertised to thousands of targeted prospects. Alternatively, you can go for PPC advertising where you can get targeted prospects through the Search Engines who are looking for what you have to offer. The trick to any sort of paid advertising is that you MUST test. If you do not know what your results are and what works and what doesn’t, you’ll waste a ton of money. There really are an unlimited number of ways to market your Private Label Rights products (such as viral marketing, article writing, etc), but that’s an entire other topic and too much to cover here. |
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